There are a lot of things that scare me about working with the media! I think anyone in my shoes probably feels the same way. I am very inexperianced with all of this, considering the fact that I am a student, so all of my assignments are basically fake and I have never really gotten in touch with the media in first hand. I think the thing I am just really scared of is that I am just going to do something to mess up and screw over either my client, or just my entire career in general. The media is scarey becuase they are heartless out there, and you just need to try and do your best without stepping on any toes. I just hope that I am creative enough to reach out to them and have them actually be interested in what I have to say.
Theres so many different kinds of work that someone has to do in the PR world, and I just hope when I finally get a chance to work in this industry, that I am first broken in easy. I want to be able to handle my clients or assignments I wouldnt say with ease, but I definitely want to feel more comfortable and confident with what I am doing, or who I am writing to. I understand that in order to succeed you need to have a tough spine, and the only way to get that is to put yourself in those stressful situations and work throught it. I just really want to make sure I dont mess up royaly in the beginning, becuase I feel like once I really get started and get the hang of things, I wont be so afraid and confused.
Also, I am really horrible at creating media outlet lists.. Maybe it was just for this first client assignment we had, but I really could not figure out which sources to reach out to. I hope that in the future when I am assigned these type of things for my job in real life, that I will be able to get more feild experiance, or understand the background of my client better, so that when I am asked to create a media outlet list, that I will not have to sit around for hours thinking of who I could possibly pitch this to. It should come natural and obvious for who you need to speak with to get what you want, and the more you are familiar with your client. I guess it will be easier once I get more experiance also becuase once you do it a bunch of times, you kind of have a greater understanding of who is out there, the right people to talk to, and you will begin to have established relationships with some of these people the longer you stick around.
AHa I sound like a mess and like I am afraid of everything after just re-reading this. Hopefully I really am not the only one that feels this way!
Wednesday, March 3, 2010
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i am definitely scared more so now because of the inexperience i have as being a student as well, but that is the reason we are in school, we are being taught hte essentials and by time we step out into the work force, that will hopefully not be one of our biggest problems. the media is a heartless place, and that bothers me too. failure, backstabbing and just flat out messing up are things i worry about too. i think that we are all over thinking things though, because we hear all these things about the industry. the only way to really know for sure it to go out there and experience it for ourselves, only then will we know what really scares us.
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