First of all, I would like to mention that the Shoestring corporation listed on this page that they have created. This seems like a very promising company, and not to mention a good idea. I like the fact that it's major purpose is to work with non-profit organizations becuase its becomming creative for a good cause.
Ok so with the Nestle Crunch Bar, I called that number and got a busy tone a few times, but I will keep trying while I write this blog entry. I am just wondering though, who would really have found out about the hotline enough to call that number? I mean yea obviously that person who wrote all of this was easy enough to fall for this pitch, but who is to say the rest of the world will? Just because someone had a status update on Facebook, was this somebody's Facebook or was this Nestle's account? Because I do not know too many people that are going to be Nestles friend on Facebook, and just happen to check their status update in time for them to call this hotline, and even if I did see their status, I dont know if I would take it to the next level as far as actually calling the number. Not only did they call the number, but they waited for 15 min to get ahold of something that they didnt even know what it was at first. It doesnt seem likely that too many people are going to go about this either, unless the hotline has reached another media outlet besides Facebook. I mean, I am writing about this and I cant even stand being put on hold, or not getting through for some sort of candy bar hotline.
I agree that having some sort of creative funny way of representing your brand is very good for business, and it seems like this recording did an excellent job doing just that. However, there are many other, maybe more popularly noticed ways, of establishing an image, or repuatation for your brand or client. I definitely appreciate a company with good humor, or a good vibe about them. I have noticed that companies that do more promotions, or use more attention grabbing advertising that is maybe a little on the excentric side, usually wins my vote when I decide to choose one of their products over another leading brand.
And I tried calling that number over 5 times and I never got through, so I guess ill never find out what a "nuggie" or "cootie" option was that they mentioned.... "sigh"
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Hi Nicole. Thanks for checking in on my blog. I'm glad it could prompt you to write something!
ReplyDeleteShoestring Creative Group is PR/marketing firm solely for nonprofit organizations. Experts who can help so many great missions for a fraction of the cost a traditional ad agency would charge. It's a great thing!
As for the Nestle post I did. I actually saw the status updates from one of my friends who thought it was clever and posted it on her personal page. Pretty good word of mouth marketing for Nestle. If I didn't see my friends Facebook status I would have never even thought of calling Nestle - ever. Too bad you couldn't get through. It is very clever. I like a company with personality and Nestle seems to have it ten-fold. Having a strong brand today takes so much more - personality and personal connection are key.
Keep up the good work with your thoughts on your blog and best of luck to you.
Michele
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