More Publicity Stunts

There has definitelty been some crazy publicity stunts in the past, both successful and disastrous.  Hollywood uses a lot of these techniques to get publicity for a movie, or even a particular actor will portray their specific personality traits into the media somehow.  Britney Spears did the worst when she decided to shave her head.  Since she was already in the media fending off horrible rumors and accusations about herself, she did the worst by shaving her head because it just made her look super crazy, and it made more people believe that the alligations of how she was a horrible mother and that she needs to go to rehab even seem true now.  Although Britney did make the papers again and turned heads, there are better ways off getting your name out into the Hollywood scence.  Steven Colbert had a NASA space shuttle station named afterhim, The Colbert.  I am not sure who that was origionally intened to benefit, but I think the Colbert and NASA both gained attention from opposite audiences, and in a positive manor.

So besides Hollywood related stunts, because we all know they have the money and the facilites to produce some absoulte craziness, I think one really good publicity stunt that I just remembered is one that I saw first hand.  It was on a billboard out on Interstate 95 right on the outskirt of Philadelphia.  This whole strip that goes along the battleships, past the sports arenas, and is on a major highway next to a very populated city, is occupied with so much crazy advertisements.  There was even a truck, like huge 18 wheeler, hanging off the side of one of the billboards, that obviously got some attention, but the one that stuck in my head the longest was my favorite.  It was just a plain black billboard but then it had bright, bold, and angry styled font, but all in white.  The sign read,  "I HATE STEVEN SINGER", and then in small print in the corner of the billboard had ihatestevensinger.com.  There was a few times I have driven past this billboard, and each time it was with a totally different kind of group of people, and every time we drove by it somebody had to make a comment, "What is that?" or "What does that mean?" "Who is Steven Singer?".  Finally it made me so anxoius I just wanted to figure out what it meant, I mean it really could have been anything.  Instead of seeing like Steven Singer, or a comedy show or something along those lines, I looked on the website and it was nothing else but a Jewlery store! That was the last thing I expected, but the ad was very good because I am sure there are alot of people who were in the same boat as me.  I think the billboard is still out there til this day, so obviously this jewlery company is making good earnings, maybe from the billboard!